Toks Group: Are Responsible companies good business?

In 2019, Toks Restaurants, founded in 1971, turned 47 years old in Mexico. They had 207 units allocated all over the country, competing as family style restaurants, serving 32.4 million customers a year, with 10,700 collaborators. Toks was part of Grupo Gigante, where restaurants represented one of the strategic business units. The value proposition to the client comprised giving the best product, service and atmosphere in exchange for a fair price, but all of this in a sustainable and responsible manner.