Grupo Bimbo

In 2022, Grupo Bimbo (GB) remained cautiously optimistic about the future and its ability to face the multiple challenges ahead. These included a high-inflation environment, the conflict between Russia and Ukraine, labor shortages, and supply chain disruptions in several countries, as well as how consumers would react to the economic pressures they were facing.
GB was taking steps to offset rising inflation, including price increases; Revenue Growth Management (RGM) strategies; adjustments to category and product mix; and productivity initiatives, while continuing to proactively seek restructuring opportunities across all its geographies. To consolidate its economic sustainability, GB needed to become the global leader among consumer packaged goods (CPG) companies in RGM execution.