Mapfre: Toward profitable growth

Mapfre is a group of insurance companies with business in more than 100 countries. At the 2016 General Meeting, the Chairman of Mapfre, Antonio Huertas, explained to the shareholders the commitments of the new strategic plan 2016-2018. The focus was Profitable Growth. In a traditional sector with many challenges, Mapfre had to be able to continue growing in a sustainable manner. There were many challenges: to be a global company, to have a greater customer orientation, to retain talent, to successfully carry out the digital transformation without forgetting what has been key: culture and operational and technical excellence.